The Reno Fly Shop - Elevated Expertise.
We don’t just sell gear; we tailor experiences to each angler's interests. Our team of professional anglers excel in local waters. We take pride in hand-picking the right gear for our customers so we can contribute to crafting personalized outings on our local waters. We want our customers to be successful in catching fish and having the right equipment to do so. Whether someone’s new to fly fishing or already has spent time on the water, they can trust us to tailor their experience, so they leave feeling independent and confident, eager to get back on the water.
Accessible Excellence.
From gear exclusively chosen for local waters to expert-led classes, we elevate the fly fishing experience while maintaining our welcoming spirit. We believe in inclusive events that make everyone feel at home on the water, ensuring that stepping into the river for the first time is both approachable and rewarding.
Conservation and Environmental Protection.
We live, work, and play in the natural environment, so we approach it with respect and responsibility. That's why we practice catch-and-release on all our guide trips and partner with local and regional nonprofits dedicated to restoring our river corridors. We are proud to pledge one percent of our annual sales to organizations that share our vision, supporting 1% for the Planet each year.